In the wake of scam projects and overzealous ICOs, the disdain Hicks showed for marketing reverberates around the crypto space, but marketing itself is not intrinsically evil; moreover, marketing is a tool which has been exploited by bad actors, poisoning the well for everyone else.
When McDonald’s advertise their latest burger, does this make marketing bad because society deems McDonald’s as junk food? And when The Red Cross advertises for donations to help refugees in Syria, does this make marketing good?
The truth is that even Hicks relied on marketing to sell his shows. His hatred for marketing was really for those admen telling you that drinking a Coke will make you happy or driving a BMW makes you attractive. I know how it works, I have sat in those meetings where morally bereft vultures brainstorm ideas to sell you more shit you don’t need, but this is not a reason to reject marketing as the principles of morality are at the door of what is being marketed and how, not the act itself.Read More